Thought I would post this excellent advice from Gary Bencivenga – a master copywriter paying his dues to the “Prince of Print” Gary Halbert because it really hits the jugular threatening to turn the most inept copywriter into a worldclass,...
You can market the hell out of a “how to knit” ebook to a bunch of male executives – do you think it matters how well you market? How great your copywriting is? How many press releases, articles or jv partners you sign up? Right! So many people think...
For those of you who followed my writing from the late 1990’s you will know how much I owe to Gary Halbert’s teachings. Truly great musicians make it impossible to separate the very essence of life and their music, Mozart, Jim Morrison, Jimi Hendrix,...
Here’s an interesting page recently posted by Google that clearly demonstrates the Daily Maximum Budget most of us arbitrarily set when creating a Google Adwords campaign impacts the number of daily impressions, and by extension, the number of...
I’ve had some questions submitted recently that ask about the importance of sales copy, and especially long sales copy, in this age of Web2.0, user-generated-content and word-of-mouth marketing. If anything, copywriting has taken on a new importance as those...
If you haven’t come across the Marlon Sanders “Toilet Man” news promo, you have to head right over and see it – you will find it here. Marlon is seeing massive clickthru’s on this promotion – I’m betting it’s for a few...
