Your Customer’s Inner Dialog…Why It’s Important You Know

I’ve worked with hundreds and hundreds of entrepreneurs online and offline through Information Marketer’sZone who struggle with one aspect of their business or another…it could be picking a niche, finding products that sell, understanding who their...

Making IT Happen

Building your own online business or offline venture will make you CRAZY! There seems like 1000 things to do, know about or explore all while a clock is loudly ticking in your left ear telling you that you need to get things moving, need to get closer to seeing some...

What Does Your Customer REALLY Value?

For the life of me I can’t understand why this question is not uppermost in every entrepreneur’s mind day-in and day-out – “What does my customer REALLY value?”  It doesn’t matter what you sell…information, entertainment,...

Your Own Internet Business – Starting BIG?

I was involved recently in a panel discussion with some very successful entrepreneurs debating how newbies (those just starting out in business) best cultivate their internet businesses. Specifically, the debate came down to… Should newbies go slow, start out...

Why I Don’t Read Harvard Business Review

As someone who produces useful free and paid information for a living over the last 20+ years I naturally take a less than healthy interest in what else is being published each month. That means flipping through an incredible quantity of online and offline material...

What Should I Start With – Online Business

Again and again I see people tempted to start their own internet business by starting a blog, putting up a website, starting a forum, etc…without really knowing 3 factors that are critical to ALL businesses: 1. Target Market 2. Marketing Demand/Desire/Need 3....