Pull vs Push Marketing

The days of talking “to” or “at” your market are gone aren’t they? Think about it, when we go to buy a book online, we pay attention to the Amazon reviews and increasingly look inside the book and may even watch a video from the author. ...

Google Changes Search To Stay Relevant

Often times Google makes its algorithm changes rather quietly, progressively and typically tries to spread the pain or go after the very obvious offenders such as link farms or other black hat SEO sites. This time it is different though, the recent change to nearly...

Are You Interacting With Your Market?

It’s official, the days of talking AT your target market are over replaced by a much more immersive and interactive dialog as a means of attracting, creating interest and ultimately, addressing the full wants and needs of your marketplace. People are fed up with...

Search And Social Networking Merging

Google has been challenged over the last year by the generation of online users who now are more likely to spend time on Twitter, Facebook, Blogging networks or other social networking sites than on traditional sites and on search. That’s bad for business...

How To Make Social Networking Work?

I get asked all the time – how do I use social networking sites like Facebook and Twitter to improve my online marketing or sell more products/services and make more profit? Spending some time on Twitter this afternoon (if you you’re not following us, find...

Twitter Authority Matters To SEO

Just as we thought, we are starting to see proof that having people retweet and reference your content and links is a factor in how Google and other search engines are ranking your websites. Earlier this year I blogged about how Google’s Matt Cutts and SEO Wiz...