There has been great debate on IF or HOW Google uses links back to your website within Twitter, Facebook or other social networking platforms when indexing and ranking your website content.Â
In an example of how quickly things change, Matt Cutts of Google admits in this recent video that YES Google does now use social networking backlinks ‘lightly’ to help rank both Google Realtime Search Content as well as normal websearch content when just 7 short months ago he stated in a video that they do not use social networking sites for websearch ranking. Whether we believe that in May he was telling us the truth or whether we just chalk it up to how fast the web changes, I’ll leave that debate to you.
Matt then goes further and suggests they not only look at inbound links from social networking platforms, of course they are also looking at the “quality” of these inbound links which means they need to start assessing factors of the posts and the owner of those posts within the social networks.Â
For example, he specifically mentions that a bot on Twitter will be found and inbound links from those will not be used.Â
So, just as with content generation and inbound linking strategies for websearch – developing great content, a relevant and loyal following and strong reasons for others to share your websites will be the best way to go to get Google’s attention in terms of helping rank your content higher from social networking activity.Â
Here is the video – I found it quite useful, hope you do as well…
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