Online Marketing Business Success
Secrets Revealed!

(c)Copyright Jeff Smith 2005
( http://www.highertrustmarketing.com)
jeff@infoproductcreator.com

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by Jeff Smith

Would you like to find the key that unlocks the door to a gold-mine of online response, sales and results for your business?

It seems obvious that you would be able to see what the experts do differently when locating market opportunities, finding out what people want and quickly turning that into an online business generating truckloads of cash.

While the secret is massive in it's impact, it is so subtle - so subtle that you are sure to miss it if you don't know what to look for.

Here's the secret and a formula for using it right this minute!

Now stay with me for just a minute.

Think about the last time you bought a magazine? Why did you buy it? Was it to look better, fee better, make money, save money, make your house look better, take a step toward achieving a dream in your life?

How about the last time you purchased an ebook about marketing? It wasn't the desire to learn more about marketing that led to open your wallet, it was the DESIRE to discover something unique, something new that would RESULT in more more money in your pocket resulting in you being able to finally quit you job.

OK, that's more like it. It's all about the end result you want to get - not about the steps, processes, formula or information to get you there.

Information is a tool - a method of achieving an end.

It's up to you to determine what that END result is and continue to help your market achieve that end, without fail.

Now, let's look at how this can help you achieve YOUR goals...

You will hear from many online marketing experts that the important part of researching your market is WHERE you look.

Nice try - but that's NOT the whole story.

The real secret is How you research your market.

For instance, take a look at the headlines over at one of my sites:

http://www.infoproductcreator.com

Now, I've tested over 20 headlines on this page before finding this one that coverts at least 3X better than earlier versions.

The market for this product is aspiring online entrepreneurs, writers, consultants and speakers who are already considering writing infoproducts to achieve more freedom, control and security in their lives.

So why does this page work?

First, this market is time constrained. They are struggling as much with lack of time freedom as they are with lack of financial freedom. Many of them have lost control in their lives, are too dependent on one income stream and WANT to quickly solve this problem.

Second, this market feels they have something to share and WANT to know how to do that - they WANT the prestige and "fame" that comes from releasing their own ebook or book.

Try reading the headline (both main heading and sub-heading).

Can you now see the main emotional "cues" that lead to the market triggers I outline above.

Let's try another market entirely!

Head over to:

Sit, Stay, Fetch right here:

http://hop.clickbank.net/?ideaguide/sitstay

What do you think is the biggest reason dog owners end up paying for obedience training?

The answer is in the headline. What dog owners WANT is a way to stop behaviour problems in their dogs. Why? Embarassment, fear of someone getting hurt, pain of having to consider giving up their beloved pet - all lead to a RABID desire for dog training.

Will you do this for me?

Spend the next week looking at everything in terms of underlying desire.

When you read the newspaper, speak with a collegue, watch TV, go to a movie, speak with your spouse or your kids, read websites, review ads, etc... think about the underlying desire. Why does that communication exist as it does.

Carry a journal and quickly write down each event with it's corresponding, underlying desire.

IF you follow this exercise, you'll not only be amazed at what you come up with for "normal" daily communication, you will have started down the path of thinking like the highest achieving business people of all time. Not bad for a week's effort?

AUTHOR'S NOTE: Use This Article With Your Affiliate Link!

Please feel free to use this article in it's entirety in your online or offline publication - the only requirement is that you use the following resource box following your article: (Note, sign up for our affiliate program at: http://www.highertrustmarketing.com/affiliateinfo.html and substitute your own affiliate link into the resource box):

Discover how to create your own best-selling eBooks, Special reports or books to sell online ...AND keep 100% of the profits. Limited time complimentary access to 7-Part Minicourse will get you started quickly and easily. Visit:
http://www.highertrustmarketing.com/products.html

** Making Your Pay-Per-Click Advertising More Profitable

Are you tired of feeding your local pay-per-click search engine money week after week, while you suffer mediocre results?

Try some of these techniques to get more consistent profits:

http://www.ecommerce-guide.com/solutions/advertising/article.php/3466981


** Michael Gerber's E-Myth Mastery

The latest book by Michael Gerber, while a little wordy, delivers some really great ideas and techniques for building your business into a truly World Class enterprise.

Gerber's views on systemizing you business, working ON your business rather than IN your business and discovering the true PURPOSE of your business are all terrific concepts.

If you truly want to build a business that is world-class, then get hold of Gerber's latest book - available in all bookstores.

Have a super week.



Jeff Smith

http://www.highertrustmarketing.com

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Jeff Smith
Editor Online Marketing Secrets Revealed
webmaster@inf oproductcreator.com
http://www.highertrustmarketing.com