Online Marketing Business Success
Secrets Revealed!

(c)Copyright Jeff Smith 2004
( http://www.highertrustmarketing.com)
jeff@infoproductcreator.com

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by Jeff Smith

It's getting down to the crunch isn't it?

Seriously, you've wasted enough time dreaming, way too much time thinking, and have had so many false starts, you're not even sure where the beginning is anymore?

You can't market a book that's still 100 pages from being complete - no matter how hard you try and "wish" it done.

Open to some advice?

There is one area that seems to really tie up non-fiction writers.

It's the dreaded "O" word - organization.

The majority of you thinking about writing a book, ebook, course, workshop, training dvd, etc... have ideas for content, and may even have various snippets of information already.

Here are 3 tips about how to develop or improve the structure of your information product that will dramatically improve the speed of your product development and value of that product to your market.

Tip 1: Write "On Purpose"

I'm often asked what makes an ebook of 80-pages worth 2 to 3-times more than a book on the shelves of your local bookstore.

What makes an email course from Joe Vitale sell for $10,000 - an email course!

The difference is that they are ON PURPOSE.

The same information you may already have today, organized to solve a particular desire or want can be worth many times more to you over the years.

You may eake out a few hundred dollars a month by "informing" your market.

You will OWN your market by filling a red hot desire.

So, go back - what is the single biggest, highest demand desire you will fill with your ebook, course, or other infoproduct.

Once you have your purpose - go on to #2.

Tip 2: A Series Of Steps

Many people approach me to help turn their ideas into successful products and businesses - they often have a table of contents, or even the content itself already partially developed.

The main issue - it's a shotgun approach instead of a rifle.

What you want to do is focus your content toward a step-by-step approach, taking your customer from dream to achievement with your product.

Imagine how much people would pay you for the step-by-step formula for achieving their dream?

That's what your infoproduct must do - and once you do, wait for the waterfall of success to come your way.

Tip 3: Question and Answer

Now you have your series of steps, how do you quickly and easily get over the writer's hump?

You CANNOT fail to make progress each and every day if you use this secret weapon.

Compile a set of questions to answer for each step toward helping your customer achieve their goals.

What questions are your customers asking?

Writing becomes the simple exercise of answering questions.

You may not author a book every day, but you sure do answer questions. It's really as easy as answering enough questions to fill out your formula - and there you will have it - your own infoproduct.

Follow the steps, and you will be amazed at how quick and easy it is to create product after product, income stream after income stream.

AUTHOR'S NOTE: Use This Article With Your Affiliate Link!

Please feel free to use this article in it's entirety in your online or offline publication - the only requirement is that you use the following resource box following your article: (Note, sign up for our affiliate program at: http://www.highertrustmarketing.com/affiliateinfo.html and substitute your own affiliate link into the resource box):

Discover how to create your own best-selling eBooks, Special reports or books to sell online ...AND keep 100% of the profits. Limited time complimentary access to 7-Part Minicourse will get you started quickly and easily. Visit:
http://www.highertrustmarketing.com/products.html

** Overcome the "Frozen In The Headlights" Syndrome

If you want to make ALLOT of money creating and marketing information products - then you NEED to listen to veteran expert Bill Myers.

Many of the so-called "guru's" today originally learned their product development skills from Mr. Myers, and should be thanking him every day for their wealth and success.

Take a run over to his site now, click on the "Sample Articles" Tab under the "About" menu on the left side of his page.

You will find his site here:

http://www.infoproductcreator.com/part/myers

Read his most recent article at no charge called:

"Overcome the Frozen In The Headlights Syndrome"


** 3 Common Mistakes E-Mini Courses Make

98% of minicourses simply do not work.

They may educate, but are largely ineffective in turning visitors and readers into customers - the very purpose they should be used for.

Here's why:

1. Most are far too long. Focus each lesson on 1 point and stick to it - less than 1-page.

2. Create a compelling topic and title. You will get far more subscribers if your topic is in-demand and your title is effective in communicating.

3. Every lesson should give away some of your information linking back to your product or service to get more.

I once heard it described as the potato chip method.

You want to give away 1 potato chip, so your reader wants to come back for the bag.

Here's an awesome course on writing highly effective, profit producing e-mini-courses from the master - Jimmy D Brown.

This product includes an actual template format you can use within minutes - substitute your own words and away you go.

http://www.create-e-mini-course.com

Have a super weekend!

Jeff Smith

http://www.highertrustmarketing.com

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Jeff Smith
Editor Online Marketing Secrets Revealed
webmaster@inf oproductcreator.com
http://www.highertrustmarketing.com