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Writing Tips: Give People What They Want
Copyright 2003 - Jeff Smith
In 10+ years of educating myself about topics such as
personal development, marketing, sales, internet marketing,
product development - I've depended ALLOT on learning
In that time I could literally count on my two hands the
number of products that REALLY impressed me by getting
right to the point and delivering as advertised.
If you really want to create income-generating infoproducts then
the best writing tip of all is
to know what people want.
Tens of thousands of books, seminars, workshops,
And less than 10 times I could think of where I've been
"taught" what I wanted in a purely efficient and content-
The greatest writing tip of all - keep it brief and simple!
How about you?
How much time have you wasted wading through the forest
looking for a branch of knowledge in total frustration?
Like anything else, where there's a problem, there's an
Understand what value your knowledge provides to your
customers, deliver it quickly, and you can rake in the
profits, make a massive difference in people's lives and
set yourself aside from 90% of your competition.
These writing tips will help you improve the value of your products.
First, make sure you know exactly what your market wants.
90% of low performing products suffer from 2 factors - the
developer doesn't understand what their customers want or
they don't have enough experience in their topic to provide
If you don't know the real reason why your customers badly
want what you have to offer - FIND OUT NOW!
This is why I often recommend people write their sales
letters, web pages, press releases BEFORE developing their
products. It's the moment of truth, where the rubber
meets the road, so to say.
If you want more information on how to find exactly what
your customers want - then you'll find 40 techniques you
can use today here:
Second, don't rely on flash or personality alone.
I see allot of people saying that you can develop your own
product, newsletter, etc.. with JUST personality.
Personality is important - it's what creates loyalty, it's
how you get attention,
but personality is most effective if it helps communicate what your market wants to
know...you have to provide value.
Third writing tip, maintain focus.
Once you know what people want badly, then focus every
aspect of your product on delivering information
that will help them achieve their goals.
Be vicious with your editing. It's better to free flow
your development of a product, that's ok. But when it
comes time to edit your work, constantly ask yourself the
question..."Will this help customer X achieve the desire
that triggered their purchase of your work?"
Fourth writing tip: Less is More
Don't litter your products with extra features, extra
information - consider several smaller products rather than
one all encompassing product.
For instance, if you are writing an ebook, consider
a 20-page Special Report, a Summary Tip Sheet, a 15-minute
Interview as alternatives to a 300 page eBook with 20-pages
of useful information.
Look at master marketer Joe Vitale offering highly focused
eCourses for thousands of dollars - people are willing to
pay big money for rich information that gets to the point.
Can you help your customer using a 20-page Special report,
a 15-minute recorded interview, and a 20-minute
Each day we've got more information to process, more
products to consider.
Keeping yours simple, focused on solving high-demand wants,
rich in content and easily consumable your customers will reward
you with dollars and success stories.
How To Write A Book On Anything In 14 Days Or Less...Guaranteed!
This course will turn any non-writer into a fast writer developing information products that
product incredible income. Proven techniques, tips and strategies for writing high-value
hot selling books, ebooks, special reports, and infoproducts could change your life forever!
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