If you would like to get a copy of this article emailed directly
to you, then you can click on the button below, or send an email
"Infoproduct Success Secrets From Larry King!"
Copyright 2003 - Jeff Smith
Can you think of a news jouranlist that is better known
I don't mean a news anchor, I mean new journalist.
And get this, Larry King does virtually no preperation for
his interviews, doesn't spend time pre-scripting his
interviews, nor does he research the crap out of his subjects --
That's the secret to his success.
You'll see how you can use his trade secrets to make creating
infoproducts an incredibly profitable and fun way to make a
living from home.
Think about it. You see your favorite actress Jennifer
Aniston is on Larry King - YOU are his target market.
First, his producers are exceptionally good at understanding
their market and what they want to know, who they want to
Second, Larry King understands his audience. He understands
that people want to explore the interview NOT sit and
watch pre-scripted, researched information about the topic.
So, Larry starts out by asking the same, basic questions
to almost every guest --
"So how have you been since we last talked X years ago?"
"How have you been and what's new in your life?"
"You have a new project, tell us about it?"
Each question leads to information that leads to more
questions from Larry - as he free wheels his way through 30-60 minutes
of very basic questions providing terrific information and
Here's some tips Larry uses that will make creating infoproducts
1. Know your audience and know what they want information
2. Think like your customer, what basic information do
they want to hear.
3. When you create infoproducts, take your customer through a journey, learning as much
about the topic, step-by-step, as you can accomplish.
4. Develop your product in a conversational tone. Think
like you are talking to someone, telling a friend about
your topic. That's why I like to use interview format,
even if the product I am selling is not an interview. You
can still package the responses in terms of a book, video,
audio, or ebook.
5. Be entertaining as well as informational. Add in
scenarios, case studies, a funny story, a joke - as long as
it relates to the topic at hand.
Use these tips to take the pain and suffering out of
creating income-generating infoproducts.
Here's a rough formula to follow creating your own
1. 10-15 questions will give you a great 40-45 minute audio
product or a super-selling 40-minute DVD video.
2. 60-80 questions will give you a terrific eBook or full
3. 5-6 urgent questions will result in a top notch 20-page
4. Bundle a few of these products and you have the potential
for a course, workshop or seminar that can sell for well
So - ask yourself, can you be Larry King for an hour? Who
wouldn't want to be. At the end, you'll have yourself a
product to sell for months/years to come.
Questions are the key to successful information products.
Think like a journalist and you'll be creating your own
infoproduct empire in no time flat!
How To Create & Market Infoproducts - Teleseminar
Discover trade secrets of 5 super-successful entrepreneurs who make a living creating and marketing
eBooks, audios, videos and special reports. You can do it too - with the detailed information in this
incredible 2-hour recorded teleseminar. You would pay more than $250/hour to any ONE of these TOP GUNS,
instead, you get the benefit of hearing 5 experts share their most valuable secrets for a small fraction of what they are really worth. If you want to write a book, create an eBook, write a special report or
package audios or videos - then you'll save tons of time and money by listening to these infoproduct entrepreneurs.
Home | Marketing Articles | Newsletter | Entrepreneur's Blog | Products | Hire Jeff | Free E Course | Resources | Make Money | Writing Courses | Writing tips | Copywriting Course | Internet Marketing | About Us | Contact Us