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"WILL YOUR PRODUCT SELL? How To Create A Demand FRENZY For Your Online Marketing Business"

Copyright 2004 - Jeff Smith

To be successful with your online marketing business, you need to find ways to discover what people want so badly, they will pay almost any price.

The goal is to create a swarm of interest, activity, exposure and demand for your online marketing business - but how do you tell in advance if your idea or product will create such a frenzy?

You may be surprised by the number of tools available to you, at no charge, to tap into pockets of demand online.

KEYWORD POPULARITY

To start with, discover popular keywords associated with your online marketing business. You can tap into keyword popularity indexes - here are some of the best:

1. Overture Keyword Search Tool:
http://inventory.overture.com/d/searchinventory/suggestion/

2 Google Search Engine Trends:
http://www.google.com/press/zeitgeist.html

3. Yahoo Top Searches:
http://buzz.yahoo.com/

4. Lycos Top 50:
http://50.lycos.com/

Keyword popularity is a good way to get high-level views of demand for your online marketing business, but there's much more you can do.

CONSUMER DEMAND

Next - you can tap into the ultimate online consumer sites to find out what people are looking for in an online marketing business - Ebay and Amazon:

1. Ebay Auction Big Ticket Items:
http://pages.ebay.com/buy/bigticket/index.html

2. AMazon Movers and Shakers:
http://www.amazon.com/exec/obidos/tg/new-for-you/movers-and-shakers/-/books/002-5835206-2525607

3. Amazon Best Sellers List:
http://www.amazon.com/exec/obidos/tg/new-for-you/bestsellers/-/books/

4. Amazon Software Best Sellers List:
http://www.amazon.com/exec/obidos/tg/new-for-you/bestsellers/-/software/002-5835206-2525607

5. Amazon Video Games Best Sellers List:
http://www.amazon.com/exec/obidos/tg/new-for-you/bestsellers/-/video-games/002-5835206-2525607

ADVANCED KEYWORD ANALYSIS TOOLS

If you are really serious about your online marketing business, then these two resources will help give you the edge:

1. WordTracker:
http://www.highertrustmarketing.com/part/wordtracker

2. AdwordAnalyzer:
http://www.infoproductcreator.com/part/adwanalyze

ONLINE EAVESDROPPING

There's no better way to figure out what people want than by "listening" in on their conversations.

In the offline world, you do that by listening to your customers, attending conferences, clubs, societies and networking institutions like the Chamber of Commerce or other trade associations.

The online equivalent are forums, discussion groups, chat groups, business clubs, mentoring organizations, membership sites, etc...

When I want to test a new market for an online marketing business, product idea or concept - I type in m area of interest plus the words "discussion forum" into Google and find a few active, high quality groups to "listen" in on for a few days.

Look for patterns, signs of frustration and desire - you will no doubt find these very quickly.

You can even ask for opinions of information or services people desire and would pay for - if you are subtle.

COMPETITIVE REVIEW

Believe it or not, you do WANT to find competition. If you are considering an online marketing business or product in an area that seems to have NO competition, then be concerned.

To limit your risk and truly believe there is demand for your idea, you need proof that a market exists AND that they will spend money on your area of interest.

The best proof of all is a past history of spending money, you can find that by looking - even networking with your competitors.

Once you get a read on the top 5-10 competitors in your field, purchase their products and services - find out what they are offering and most important - how you can improve on their offer to help your customers to achieve their desires faster, less expensive, more complete or better way.

BUILD A LIST FIRST

A terrific way to tap into specific ideas for your own products and services is to go ahead and setup a website aimed at your target market, then offer related affiliate products - but most important...

Focus on building a list from the traffic you attract.

Once you have a few hundred people on your list, you can survey them, start a forum, an interactive blog or use any other method to get their feedback on ideas, products and services you could offer them with your online marketing business.

My recommendation is to NEVER just leap ahead into developing products that take months to develop BEFORE using the techniques outlined above.

Finally, there is a service that can take the mystery out of finding niche markets and product ideas that has been just launched!

In fact, they even go so far as to offer you pre-packaged books that you can immediately sell, or use the content as you wish in several niche markets.

This can cut your time down by months to getting your own income-generating, niche products to market - it's an incredible service, well worth investigating...

http://www.highertrustmarketing.com/part/nicheology

Being smart about idea generation and testing is what separates the TOP GUNS from everyone else online. If you want to be an elite online marketing business owner, use the techniques above to leap ahead of your competition.




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