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"Advanced Traffic Generation Tips For Your Web Business"
Whether building or growing your online business, you
need 3 basic elements to succeed: something to sell,
copy that sells it and traffic generation to drive
visitors that will buy.
Weakness in any one of these areas can very severely
impact your results frustrating you beyond belief.
These 3 building blocks may not be new for you, but
I bet that you have tended to think about them as
islands, each of which you must master in order to
achieve online business success?
Suppose you have spent thousands having a bang-on
sales letter written for your business, and you
are able to draw some significant traffic to your site.
GENERATING A STAMPEDE OF
You'll sell products won't you?
Of course, however, what happens if your product (or
the product you are selling) is not of high quality
or is not significantly percieved as offering value?
First, you will get many returns resulting in lower
profits, additional service fees, additional support
costs and possibly losing your ability to take payment
Second, a bad sale, even if not returned, will not gain
you additional word-of-mouth sales. In a niche market,
this means you will certainly miss out on capturing
your market. In a mass market, this means you have
significantly hurt your chances for successful press,
reviews, interviews and low or no cost advertising
Third, you hurt your reputation for all other business
you want to capture within your market. High equity
business build customer value over time by continuing
to market additional products and services - typically
higher-end over time. By releasing a less than
stellar product, you stop your progress dead in its
So, as you can see, marketing strong, in-demand and
differentiated products IS critical to your overall
marketing campaign and important to traffic generation.
To truly move into advanced traffic generation territory,
we have to think about techniques that will consistently
build momentum and traffic month after month, rather than
one-time traffic spikes that cannot be sustained.
This is important background to these 4 leading traffic
TRAFFIC TO YOUR WEBSITE
1. Writing Content: There is no better way to virally
spread your thoughts, brand, products and services to
a wide audience than developing content. Writing
articles, audios, podcasts, blogs, ezines, special
reports, rebrandable products, content-rich web pages,
are just some of the opportunities that will both
bring in new traffic as well as build relationships with
your market resulting in more sales and higher value in
2. Affiliate Program
When I launched my online business back in 2000 little did
I realize that within 1-year, over 75% of my traffic and
more than 50% of my sales would be generated through
affiliates and joint venture partners. Now with over
1,000 affiliates generating consistent, targeted traffic,
my business largely operates in a completely automated
fashion. I could literally disappear off the face of the
earth for the next 6-months and still see very little
impact on sales. Obviously, to build an affiliate army,
you must own the rights to your own products.
3. Develop Your Own Quality Unique Products
What does product creation have to do with generating
traffic? Actually, quite allot. Even if you plan a
business model around selling someone else's products,
wholesale selling, or advertising revenue, creating your
own product is a MAJOR traffic building technique.
Creating high-demand products will build your brand, gain
you lots of no cost publicity, attract partners and joint
venture your way, build word-of-mouth marketing, open up
many new channels to generate traffic (Try Amazon, Barnes
and Noble, and eBay to start) and can act as a leveraged
stream of income for your business
4. Take Your Message To The Street.
Generating a stampede of traffic often rests on your
ability to convince the market that you are someone that
needs to be checked out and followed. So, focus on
building your visibility through Press releases, joint ventures,
keynote speaking opportunities, local presentations, teleseminars,
seminars, courses, workshops, bootcamps, book reviews, trade
shows, podcasts, radio shows and more...
While these are certainly ADVANCED techniques for generating a
traffic stampede to your web business, they are not difficult,
require no special skills and well within the reach of anyone
looking to break out with their web business this year.
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