"Infoproduct Entrepreneur Success Tips"

Welcome back, we have some great tips and updates for you this week.

Just back from 1 week isolation in a cottage in the lakes, the batteries are charged and we're ready to finish some new projects to launch in the fall.

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Could You Be Pushing Away Exactly What You Want?

Want to find out the real reasons you can't seem to stick to your goals?

I've had miracles happen in my life I've never been comfortable sharing with other people.

Its not that I'm not grateful, truth is I am incredibly grateful.

When you can't explain something, put your fingers on why something happens - its rather tough to talk about or share with people.

Case in point, almost 6-years ago, I put a list of very ambitious goals on a piece of paper - a paper I still keep beside my bed to this day.

Goals about earning 10X my income at the time, regaining creative control in my life, health related goals and relationship/family goals.

I could not have predicted the journey, but every one of those goals has been realized - and more....

I can't explain it - but my friend Joe Vitale just has.

Right here: http://www.highertrustmarketing.com/part/vitale/ Joe has put his years of experience into discovering how to harness the power of energy and attract anything you want to into your life.

Now, you may have come across Joe Vitale before online, and somehow got the impression that he is all about publicity and sales - but his latest project goes WAY beyond just attracting money into your life.

Using his systems for measuring your body's hidden response to anything using the muscle test, using little known power phrases to ask your subsconscious for answers to your most compelling questions and the 5 steps you need to attract anything you want really work - and should be on every high achiever's desktop.

Give it a try - you won't be sorry:

http://www.highertrustmarketing.com/part/vitale/

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Should You Sell Resell Rights Products?

As an information entrepreneur building your brand, product portfolio and value in your business, I often get asked, should I invest in and market resell rights products?

Here is my short answer...

Yes...IF

1) You have already established a brand and following

2) The resell rights product is a quality product that fits a gap you know your market wants filled

3) You have a personal story to tell about the resell rights product or system

Too many people jump into online marketing by investing hundreds of dollars in resell rights products, only to find that they cannot afford the cost of generating traffic coupled with very low conversion rates due to competition and the cold nature of traffic.

It's a typical formula for failure.

In 4-years experience online, I have only purchased resell rights to two products - both fit very well into gaps I knew existed in the market AND they were well above average in quality.

Resell rights products can definitely add another stream of revenue for you - to increase your chance of success, use it AFTER you have established your market.

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Collect Email Addresses Or Make Sales?

Its true, even with the reduced delivery rate of emails these days, the power is still in "the list".

You may have heard a term called "Namesqueeze" used by various high profile marketers.

I first heard it labelled by internet marketing pioneer Jonathan Mizel.

What does it mean?

The namesqueeze or forced opt-in, is a method of designing your minisite such that the landing page, or first page your prospect arrives at is a short sales letter designed to exchange a freebie for your prospect's email address.

Once they enter their address, and ONLY once they enter their address, do you let them into your full minisite.

Here's an example I use:

http://www.infoproductcreator.com/ebook/

I send prospects drawn from joint ventures, pay-per-click, forums and any other new prospects to this site.

Upon registering at this namesqueeze site, the prospect is instantly taken to http://www.infoproductcreator.com to see the full product sales letter.

Using this technique can increase your list signup rate from below 10% to well over 30% - I've even seen peaks above 50%.

The idea is that only those that will signup for your course, or freebie are serious enough to apply additional marketing effort to - from my results this is largely a true concept.

A hybrid approach is to combine both on one page - highlighting the signup section while still marketing your products and websites on the page.

You can see an example of the hybrid approach here:

http://www.highertrustmarketing.com

So - do consider the Namesqueeze approach. Test it out - perhaps even performing some split testing using one of the many split testing scripts out there to see the impact on your sales.

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What Will Your Legacy Be?

Have you thought about what you will leave behind when you leave this world?

A big one is the kids you raise, the friends you help and keep, and those strangers you help through charitable donations of money or time.

There's another way you can leave a legacy that goes well beyond what most people will ever be able to achieve.

Help others through your own successful information product business.

Think about it - if you sell a few thousand copies of an ebook, book, or educational course that helps those people - you will have made an impact far beyond what the average person would be able to make.

Your primary goal for your information product business is likely to be financial, and probably is aimed at short term goals like buying something new, replacing your current job.

It is VERY important that you have such goals.

Try adding a goal that clearly states your intent to leave a legacy?

Try wording such as "I will dramatically improve the lives of 10,000 people within 5-years with my information product business."

You can even get more specific in how you will improve their lives if you have a specific market and product underway.

Making a difference is a very powerful motivator for most of us, so set your goal, and re-visit it as part of your daily reflection on your goals.

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Enjoy today and everday!

Sincerely,

Jeff Smith
http://www.highertrustmarketing.com
http://www.infoproductcreator.com
http://www.create-e-mini.course.com
http://www.creating-infoproducts.com

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