"Jeff Smith's Infoproduct Publishers Secrets"

Welcome to another packed issue of Information Publishing and Marketing Success Secrets.

©Jeff Smith 2005

In today's issue you'll find:

      * A Chance To Make A Difference

      * It's Not About The Writing

      * Creating Immediate Traffic

      * Getting Your Message To Your List

      * Trump's Solution To Solving the Gas Crisis

Jeff Smith
http://www.highertrustmarketing.com

A CHANCE TO MAKE A DIFFERENCE

Its not very often in today's society you get the feeling that you can really make a difference.

That time is here, with the latest tragedy in the Southern US.

Its only now becoming evident the scope of this disaster, please dig in and give anything you can for the sake of our brothers and sisters.

We've made our contribution to the Red Cross, I hope you will do the same to the organization of your choice.

We truly believe that helping others always comes back in the end.

IT'S NOT ABOUT THE WRITING

Starting and building your very own information publishing business is an exciting, fun, fulfilling and yes, lucrative way to escape your current career and life situation.

I'm living proof of that fact.

After spending years working for and contracting to large and small businesses, being payed a solid six-figure income, enjoying that nice corner office with a rubber plant in the corner - I finally snapped and decided its time I called the shots myself.

Of course, you have various business models to consider should you decide your time has finally come.

There are franchises, start-ups, network marketing, affiliate marketing, online marketing portals and Adsense type sites, etc....

These can all be quite successful, however there is one BIG concern with all of these models - control of your business ultimately lies in someone else's hands.

The franchisor could go out of business. The network marketing company could fall into legal trouble. Your affiliate products could be pulled from the market or given away. Google could make a single change tomorrow that would virtually erase your business.

That's why creating and marketing your own content-based information products is becoming such an important and desired business.

Trouble is, not everyone likes to write. When you think about information publishing you immediately think about books.

As you will hear from some of the biggest names in infoproduct publishing in the Creating Infoproducts Workshop over at: http://www.creating-infoproducts.com you are NOT in the business of writing - but are in the business of brokering information.

Fact is, there are multiple other models open to you:

1. Audio recordings - either dictated or interviews
2. Video - screenshots or live recorded videos
3. Live seminars
4. Webinars
5. Teleseminars
6. Coaching programs - either in person, email or over the phone

Even in the case of written products - your main goal as an information publisher is to define a niche demand and design an outline for feeding that niche demand.

Actually writing the content can be outsourced using sites such as http://www.elance.com or http://www.rentacoder.com

Understanding the information product publishing business is half the battle - you are not a writer, but an information broker.

Your value is in identifying and responding to information "gaps" in the marketplace.

CREATING IMMEDIATE TRAFFIC

Last week I accepted an invitation to speak about info-product development on Mike Glaspie's wonderful telecoaching call - in front of a very exclusive, private list of Mike's finest customers.

To thank me for it, he has just released an unprecedented offer allowing you to get immediate exposure for your business.

If you are just getting started, are suffering from lack of traffic, trying to grow your list or limping along due to the summer slowdown, here's a once-in a lifetime offer that will help you break loose.

Visit: http://www.highertrustmarketing.com/part/mikeg-50/

GETTING YOUR MESSAGE THROUGH TO YOUR LIST

There is no question, getting your email marketing through to (and read by) your subscribers is getting tougher and tougher.

You can certainly take some actions to improve your delivery rates - here are a few:

1. Ask your subscriber to "approve" your email address on your signup Thank You Page. Many people are using spam blocking services today such as Spam Arrest, many of these work based on default block rules with exception lists. You want to be on the exception list so your future emails get through.

2. Test your message on the spam scale - there are a few tools out there you can use to test your messages for words that will trigger the filters. There is a no charge spam checker online at: http://www.ezinecheck.com./check.html

3. Start offering an online option for automated response sequences. If you offer an e-course, minicourse or email mini course, I am a huge fan of using the format recommended by Jimmy D Brown over at:
http://www.create-e-mini-course.com

Instead of offering an email only version of the e-course, create a webpage for each lesson and offer a link to each lesson on your signup thank you page.

Let those people who really want your material to read it immediately, rather than having them wait for 2-days within emails. I've recently moved to this approach, and my results so far are very good - not to mention that it cut the number of emails starting with "I didn't get part 4 and 5... could you please resend?"

TRUMP'S SOLUTION TO SOLVING THE GAS CRISIS

What are your thoughts on the gas crisis?

I know up here in Canada gas has gone from .80/litre up to $1.20/litre creating a TON of fury, backlash and grumbling.

In this post by Donald Trump - he takes a different point of view: http://donaldtrump.trumpuniversity.com/default.asp?item=97265

Not only does his argument make a great deal of success, it also demonstrates the mindset of the wealthy 5% of the population who look at the big picture - take alternative points of view.

Its easy to get caught up in blaming someone else, complaining about the status quo, rather than propose something different.

Successful businesses are often the result of taking alternate points of view - that makes you stand out.

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Do you like what you read - then let us know by sending your feedback to: support@infoproductcreator.com

Have a terrific weekend.

Sincerely,

Jeff Smith
http://www.highertrustmarketing.com
http://www.infoproductcreator.com
http://www.create-e-mini.course.com
http://www.creating-infoproducts.com

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